Shaping individual cords into something of their own.
Founded in Jeddah in 2020 the House operates as a luxury Ready-to-Wear brand rooted in conceptual research meticulous structural construction and material experimentation. The House translates human narratives and emotions through contemporary arts architectural forms and color composition. By exploring the interplay of opposites each collection balances structural architecture with fluid drapery and defined volume with intricate texture.
Our signature cord fabric is developed by hand, giving every piece its own distinct texture and structure. The material itself guides the cuts, proportions, and final form, while each step of the process is carefully considered to achieve precise tailoring, refined details, and a thoughtfully constructed finish.
Latest Collections
View AllBuilt around material, form and the process behind each piece. Our approach starts with the fabric, exploring how it can shape new textures, structures and silhouettes.
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